Bellari, a third-generation family-owned business in Branchburg, New Jersey, celebrates 70 years in business. It was founded as Somerville Aluminum in 1950 and renamed Bellari in late 2018.
Founded in 1950 by Max Gropper, the company got its start by selling aluminum storm windows in downtown Somerville. Starting out with a staff of just two — Max and his brother Jack — “Somerville Aluminum” grew, eventually adding a second generation of owners that included Max’s son Jeff Gropper and his brother-in-law.
The third generation and current owners are Jeff’s son David Gropper and David’s brother-in-law Gary Shiman, who serve as president and executive vice president, respectively. Under their leadership, the company moved to a larger 15,000-square-foot showroom and design center in Branchburg in 2013, and continues to boast increasing annual sales, including enjoying exponential growth over the past two years while rebranding the company to Bellari.
“Since the establishment of the business, the guiding principle has always been complete customer satisfaction.” says Shiman. “All three generations of owners have lived, worked, and raised families in New Jersey. This is our home too!”
“Windows and doors are our roots, and will always be the backbone of our business,” Shiman continues. “And, we have grown our breadth of offerings to provide everything a homeowner could possibly need, and continue to take pride in providing the exceptional service and premium products, across the board, that our customers have come to expect.”